Inability to demonstrate differentiated Malaysian experience when holiday plans are made
Sequence Number
1
Industry
Tourism
Banner
How 5G enabled
Visitors can start planning their trip through state-of-the art interfaces such as interactive AR/VR content and a single website that consolidates transport and accommodation bookings.
Data Flows
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Devices
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Description
5G mobile devices
AR/VR headsets used remotely (e.g., at home etc.)
Data of many sites in Malaysia made accessible for AR/VR (OpenXR)
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Connectivity
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Description
5G’s high bandwidth and low latency enabling better experience
Where available in country with potential visitors
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Edge Compute
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Description
Certain content could be executed at the edge to enable low latency for the best real-time viewing experience
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Cloud Compute & Storage
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Description
All data and content owned and stored in enterprise storage of relevant tourist attractions/organisations.
Data accessible to consumers globally
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Applications & Services
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Description
AI (MV) applied to enhance AR/VR models to be viewed remotely
AI (ML) is used to link customers to potential sites
Data from many sites is visible via this UI
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Inform Decision Makers
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Description
Real-time realistic AR/VR recreation of historical sites, live stream events, etc.
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Support Decision Making
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Description
Immersive engagement and exploration of the site
Application Logic
Description
A visitor can plan for their visit by exploring the tourist sites through AR/VR.
Tourists download the all-in-one application and input their key personal information and have access to an array of services.
The application is connected to a platform with curated ecosystem partners (i.e., online/offline merchants, local accommodation, startups from rising economy, etc.)
Description
Tourists can then plan their journey through a single app before arriving in Malaysia and the app accompanies them throughout their stay. Service includes:
Experience tourist site through AR/VR
Flight and accommodation booking and check-ins
Itinerary planning
Access transportation options and route maps
Description
Tourists will be able to experience sites even during the planning process and organise a seamless visit to Malaysia.
AI/ML-enabled analytics used to push highly customised tourism products and services and enabling identification of pain points to craft new innovative marketing strategies.
PGM for setting data standards for sites to collect data and made visible via this data platform and XR.
Standards for crosslinking data sources.
Expected benefits
Visitors able to enjoy immersive experience of tourist sites remotely through AR/VR
Single point to perform planning and bookings of travel before arrival to Malaysia
Able to provide recommendations to boost revenue throughout the visit
Key value created
Increase Malaysia’s presence as a preferred tourist destination