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Tourism

[Tourism5] Lack of showing Malaysia as an advanced nation

Submitted by admin on Fri, 08/19/2022 - 10:36

Lack of showing Malaysia as an advanced nation

[Tourism6] Unable to ensure asset availability at attraction site

Submitted by admin on Fri, 08/19/2022 - 10:42

Unable to ensure asset availability at attraction site

[Tourism7] Lack of aligned tourist data collection resulting in poor future forecasting of tourist expectations

Submitted by admin on Fri, 08/19/2022 - 10:46

Lack of aligned tourist data collection resulting in poor future forecasting of tourist expectations

[Tourism4] Lack of up-to-date interactive contents and guided information for tourist/visitors

Submitted by admin on Fri, 08/19/2022 - 10:01

Lack of up-to-date interactive contents and guided information for tourist/visitors

[Tourism3] Management & safety of crowds at events and tourist sites

Submitted by admin on Fri, 08/19/2022 - 09:49

Management & safety of crowds at events and tourist sites

[Tourism2] Inability to deliver differentiated experience at event and tourist sites

Submitted by admin on Fri, 08/19/2022 - 09:42

Inability to deliver differentiated experience at event and tourist sites

[Tourism1] Inability to demonstrate differentiated Malaysian experience when holiday plans are made

Submitted by admin on Fri, 08/19/2022 - 09:34

Inability to demonstrate differentiated Malaysian experience when holiday plans are made

5G for Tourism

Bringing Malaysia to the Global Stage

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5G for Energy

Pain points in the Tourism industry

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Pain Point 1

Inability to demonstrate differentiated Malaysian experience when holiday plans are made

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Pain Point 2

Inability to deliver differentiated experience at event and tourist sites

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Pain Point 3

Management & safety of crowds at events and tourist sites

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Pain Point 4

Lack of up-to-date interactive contents and guided information for tourist/visitors

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Pain Point 5

Lack of showing Malaysia as an advanced nation

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Pain Point 6

Unable to ensure asset availability at attraction site

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Pain Point 7

Lack of aligned tourist data collection resulting in poor future forecasting of tourist expectations

Explore Solutions
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How 5G-enabled digital solutions can help

Visitors can start planning their trip through state-of-the art interfaces such as interactive AR/VR content and a single website that consolidates transport and accommodation bookings.

Data flow

Step 1: Devices

Step 1: Devices More Information
  • 5G mobile devices
  • AR/VR headsets used remotely (e.g., at home etc.)
  • Data of many sites in Malaysia made accessible for AR/VR (OpenXR)

Step 2: Connectivity

Step 2: Connectivity More Information
  • 5G’s high bandwidth and low latency enabling better experience
  • Where available in country with potential visitors

Step 3: Edge Compute

Step 3: Edge Compute More Information
  • Certain content could be executed at the edge to enable low latency for the best real-time viewing experience

Step 4: Cloud Compute & Storage

Step 4: Cloud Compute & Storage More Information
  • All data and content owned and stored in enterprise storage of relevant tourist attractions/organisations.
  • Data accessible to consumers globally

Step 5: Applications & Services

Step 5: Applications & Services More Information
  • AI (MV) applied to enhance AR/VR models to be viewed remotely
  • AI (ML) is used to link customers to potential sites
  • Data from many sites is visible via this UI

Step 6: Inform Decision Makers

Step 6: Inform Decision Makers More Information
  • Real-time realistic AR/VR recreation of historical sites, live stream events, etc.

Step 7: Support Decision Making

Step 7: Support Decision Making More Information
  • Immersive engagement and exploration of the site

Application logic

Scenario 1

  • A visitor can plan for their visit by exploring the tourist sites through AR/VR.
  • Tourists download the all-in-one application and input their key personal information and have access to an array of services.
  • The application is connected to a platform with curated ecosystem partners (i.e., online/offline merchants, local accommodation, startups from rising economy, etc.)

Scenario 2

  • Tourists can then plan their journey through a single app before arriving in Malaysia and the app accompanies them throughout their stay. Service includes:
  • Experience tourist site through AR/VR
  • Flight and accommodation booking and check-ins
  • Itinerary planning
  • Access transportation options and route maps

Scenario 3

  • Tourists will be able to experience sites even during the planning process and organise a seamless visit to Malaysia.
  • AI/ML-enabled analytics used to push highly customised tourism products and services and enabling identification of pain points to craft new innovative marketing strategies.
  • PGM for setting data standards for sites to collect data and made visible via this data platform and XR.
  • Standards for crosslinking data sources.
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Expected benefits

  • Visitors able to enjoy immersive experience of tourist sites remotely through AR/VR
  • Single point to perform planning and bookings of travel before arrival to Malaysia
  • Able to provide recommendations to boost revenue throughout the visit

Note: 

iconAI – Artificial Intelligence

iconML – Machine Learning

iconMV – Machine Vision​

iconSME – Subject Matter Expert

iconP&ID - Piping and Instruments Diagram

iconGHG - Greenhouse Gas

iconIT - Information Technology

iconOPAF - Open Process Automation Forum

iconOT - Operational Technology

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Key value created

  • Increase Malaysia’s presence as a preferred tourist destination

Email us at:

enterprise@digital-nasional.com.my

Phone number:

0123456789

Potential

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How 5G-enabled digital solutions can help

Immersive and exciting experience with 3D overlays with interactive AR/VR and holographic images at the site.

Data flow

Step 1: Devices

Step 1: Devices More Information
  • AR/VR headsets at the site
  • Cameras/Sensors at various locations
  • Images available from other sites
  • Use professional staff to deliver content

Step 2: Connectivity

Step 2: Connectivity More Information
  • 5G’s high bandwidth and low latency enabling better experience

Step 3: Edge Compute

Step 3: Edge Compute More Information
  • Certain content could be stored at the edge
  • Time critical interactive running on the edge

Step 4: Cloud Compute & Storage

Step 4: Cloud Compute & Storage More Information
  • All data and content owned and stored in enterprise storage of relevant tourist attractions/organisations.

Step 5: Applications & Services

Step 5: Applications & Services More Information
  • AI (MV) applied to images received 
  • What MV to be applied still to be agreed
  • What ML to be applied still to be agreed
  • MV data OpenXR-enabled

Step 6: Inform Decision Makers

Step 6: Inform Decision Makers More Information
  • Real-time realistic AR/VR recreation of historical sites, live stream events, etc.

Step 7: Support Decision Making

Step 7: Support Decision Making More Information
  • Immersive engagement with a tourist attraction

Application logic

Scenario 1

  • Depending on the tourist site, tourists will be handed a AR/VR headset or could use their 5G mobile devices to download the Immersive Tourism App.
  • We need to set standards for sites to adhere to so they will be made visible via the XR interface.

Scenario 2

  • Computer vision-enabled accurate tracking of objects using cameras or sensors on the 5G mobile device or AR/VR headsets.
  • Sightseeing activities can be gamified with AR, engaging tourists through key touchpoints.

Scenario 3

  • AR/VR can deliver 3D immersive experiences such as live-stream tours at festivals, virtual walking tours, and exploration of famous attractions such as historical digital worlds (e.g., era of dinosaurs etc.)
  • Tourism can be gamified (e.g., in collaboration with partners) at sites to deliver exciting and interesting visits.
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Expected benefits

  • New and differentiated experience for visitors, attracting more traffic and revisits
  • Remote tourism to encourage visits to physical sites
  • Opportunities for highly personalised advertisement revenue streams

Note: 

iconAI – Artificial Intelligence

iconML – Machine Learning

iconMV – Machine Vision​

iconSME – Subject Matter Expert

iconP&ID - Piping and Instruments Diagram

iconGHG - Greenhouse Gas

iconIT - Information Technology

iconOPAF - Open Process Automation Forum

iconOT - Operational Technology

icon

Key value created

  • Increased revenue with new and different experiences

Email us at:

enterprise@digital-nasional.com.my

Phone number:

0123456789

Potential

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How 5G-enabled digital solutions can help

Provide personalised route guides, alerts when crowds get too large, provide real-time directions, and alert of suspicious behaviour or vandalism.

Data flow

Step 1: Devices

Step 1: Devices More Information
  • 5G cameras in critical areas
  • 5G drones to capture aerial footage
  • Motion/noise sensors

Step 2: Connectivity

Step 2: Connectivity More Information
  • High-resolution images and video data transferred over 5G in real-time

Step 3: Edge Compute

Step 3: Edge Compute More Information
  • Over time, this can become time-critical and at that moment, we will add Edge to the solution

Step 4: Cloud Compute & Storage

Step 4: Cloud Compute & Storage More Information
  • All data gathered is owned and stored in enterprise storage

Step 5: Applications & Services

Step 5: Applications & Services More Information
  • Apply MV to track demographic information of tourists
  • AI can be applied to predict potential crowd congestion
  • Track suspicious behaviours and movement

Step 6: Inform Decision Makers

Step 6: Inform Decision Makers More Information
  • Analysis will trigger crowd management protocols (e.g., closing of sites, crowd limitations, route management)

Step 7: Support Decision Making

Step 7: Support Decision Making More Information
  • Dashboard display with generated insights used for efficient management, control and future planning

Application logic

Scenario 1

  • Multi-angle cameras, sensors and drones deployed at tourist sites, events, conferences or malls to capture people's movement.
  • Additionally, utilise data and insights of number of people using 5G at a specific tourist site.

Scenario 2

  • 5G’s large bandwidth enables the transfer of large data sets for processing in real-time.
  • Real-time high-resolution images and video data gathered will assist AI in its processing accuracy.
  • Having access to historic data to predict future levels helps us take action before they occur.

Scenario 3

  • Insights generated on facility usage, helping management identify main attractions/congregation areas can provide facilities with actionable insights to manage the crowd and optimise route pathways.
  • AI models will be able to detect suspicious activities and trigger alerts for preventive action.
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Expected benefits

  • Efficient crowd management for safety and efficiency
  • Optimised route pathways provide better experience of the event/site
  • Opportunities for highly personalised advertisement revenue streams

Note: 

iconAI – Artificial Intelligence

iconML – Machine Learning

iconMV – Machine Vision​

iconSME – Subject Matter Expert

iconP&ID - Piping and Instruments Diagram

iconGHG - Greenhouse Gas

iconIT - Information Technology

iconOPAF - Open Process Automation Forum

iconOT - Operational Technology

icon

Key value created

  • Increased traffic of visitors leading to increased revenue

Email us at:

enterprise@digital-nasional.com.my

Phone number:

0123456789

Potential

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How 5G-enabled digital solutions can help

Mobile autonomous robots with creative contents that could be customised and built by Malaysian startups.

Data flow

Step 1: Devices

Step 1: Devices More Information
  • Mobile autonomous robots (output)
  • 5G sensors and cameras used to collect data (e.g., obstacles, weather, closure of activities, etc.)

Step 2: Connectivity

Step 2: Connectivity More Information
  • 5G enables the robot to communicate on-the-go wirelessly
  • Real-time interaction and response

Step 3: Edge Compute

Step 3: Edge Compute More Information
  • Edge computing in the robot for navigational purposes (detecting obstacles, change routes, etc.), but increasingly other information as well

Step 4: Cloud Compute & Storage

Step 4: Cloud Compute & Storage More Information
  • All data and content owned and stored in enterprise storage of relevant tourist attractions/organisations

Step 5: Applications & Services

Step 5: Applications & Services More Information
  • AI (ML and MV) models will be developed for navigation robots
  • Robots to be updated on an ongoing basis

Step 6: Inform Decision Makers

Step 6: Inform Decision Makers More Information
  • Real-time response to unexpected changes in traffic and/or environmental conditions

Step 7: Support Decision Making

Step 7: Support Decision Making More Information
  • Alert if abnormalities detected

Application logic

Scenario 1

  • Mobile robots could be deployed to areas such as airports, malls, museums to provide guidance to tourists and visitors.
  • Connected cameras at the site will gather information on traffic conditions as well as additional input on the environment.
  • 5G sensors will collect data for predictive and preventive measures.

Scenario 2

  • AI and MV to analyse vast amounts of data over the 5G network in real-time to detect current and potential impacts to routes.
  • Real-time interaction with robot to load the latest information.
  • Insights generated will be pushed directly to the robot in real-time to adjust for any unexpected changes to its original route, increasing efficiency.

Scenario 3

  • Robots can seamlessly assist tourists and visitors while navigating places and valuable services in large areas, providing peace of mind.
  • Robots could also be used to deliver sales, e.g., drinks, snacks, etc.
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Expected benefits

  • Differentiating experiences for visitors
  • Reputation benefits of comfort with repeat visits
  • Swiftly serve tourists and visitors efficiently and disseminate information effectively

Note: 

iconAI – Artificial Intelligence

iconML – Machine Learning

iconMV – Machine Vision​

iconSME – Subject Matter Expert

iconP&ID - Piping and Instruments Diagram

iconGHG - Greenhouse Gas

iconIT - Information Technology

iconOPAF - Open Process Automation Forum

iconOT - Operational Technology

icon

Key value created

  • Differentiated services with autonomous robot guides

Email us at:

enterprise@digital-nasional.com.my

Phone number:

0123456789

Potential

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How 5G-enabled digital solutions can help

Autonomous vehicles as mode of transport to provide convenient and timely shuttles and congestion-free transfers for visitors especially in high traffic areas.

Data flow

Step 1: Devices

Step 1: Devices More Information
  • Sensors along the route and in the autonomous vehicles
  • Identified routes to be used between tourist sites
  • Identify autonomous minibuses to be used

Step 2: Connectivity

Step 2: Connectivity More Information
  • Transfer of environmental data and high-definition image and video data

Step 3: Edge Compute

Step 3: Edge Compute More Information
  • Edge leveraged for real-time accuracy of traffic related data and detection of objects and surroundings
  • Minibuses are 5G-enabled for real-time interaction

Step 4: Cloud Compute & Storage

Step 4: Cloud Compute & Storage More Information
  • All data and content owned and stored in enterprise storage of relevant tourist attractions/organisations

Step 5: Applications & Services

Step 5: Applications & Services More Information
  • AI (ML / MV) applied to analyse data for optimised vehicle routes
  • Built-in robot to advise users of interesting spots during the trip

Step 6: Inform Decision Makers

Step 6: Inform Decision Makers More Information
  • Real-time response to unexpected changes in traffic and/or environmental conditions

Step 7: Support Decision Making

Step 7: Support Decision Making More Information
  • Dashboard for tourist destination planning

Application logic

Scenario 1

  • AVs will follow scheduled routes passengers and pick up tourists at departure points.
  • Connected cameras around tourist sites will gather information on traffic conditions feeding into AV.
  • 5G sensors will collect data for predictive and preventive measures.

Scenario 2

  • AI and MV to analyse vast amounts of data over the 5G network in real-time to detect current and potential impacts to routes.
  • Insights generated will be pushed directly to the vehicle in real-time to adjust for any unexpected changes to its original route, increasing efficiency.

Scenario 3

  • Tourists enjoy a new experience on autonomous vehicles, being able to select pick up and drop off points through the tourism application.
  • Estimated time to destination with all relevant traffic information will be provided on a dashboard for tourist to view including scenery information.
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Expected benefits

  • New and exciting experience for visitors
  • Reduce travel time for tourists, leading to increased visits
  • Effective use of resources (e.g., energy/gas) with improved efficient routes

Note: 

iconAI – Artificial Intelligence

iconML – Machine Learning

iconMV – Machine Vision​

iconSME – Subject Matter Expert

iconP&ID - Piping and Instruments Diagram

iconGHG - Greenhouse Gas

iconIT - Information Technology

iconOPAF - Open Process Automation Forum

iconOT - Operational Technology

icon

Key value created

  • Increased visitor traffic with efficient transportation

Email us at:

enterprise@digital-nasional.com.my

Phone number:

0123456789

Potential

icon

How 5G-enabled digital solutions can help

Ensuring attractions and facilities are always available through early fault detection and providing information through signages and mobile apps for visitors to plan itinerary changes in case of unavoidable downtimes.

Data flow

Step 1: Devices

Step 1: Devices More Information
  • Sensors monitor applicable assets (e.g., rotations, temp, pressure, voltage, etc.)
  • Cameras could be fixed to drones to collect visible data about availability

Step 2: Connectivity

Step 2: Connectivity More Information
  • Real-time sensor data and high-resolution image and video data transferred over 5G

Step 3: Edge Compute

Step 3: Edge Compute More Information
  • In the case of cameras, it could be time critical since visible defects can be immediately acted upon

Step 4: Cloud Compute & Storage

Step 4: Cloud Compute & Storage More Information
  • All data gathered is owned and stored in enterprise storage

Step 5: Applications & Services

Step 5: Applications & Services More Information
  • AI (ML) models applied for predictive analytics of the assets
  • AI (MV) in a number of cases: visible defects spotted immediately

Step 6: Inform Decision Makers

Step 6: Inform Decision Makers More Information
  • Notifications of any abnormalities sent to the operations teams for repairs or maintenance

Step 7: Support Decision Making

Step 7: Support Decision Making More Information
  • End of process

Application logic

Scenario 1

  • 5G cameras capture high-definition images and video data of tourist site infrastructure and assets (e.g., roller coaster tracks).
  • Sensors can monitor the usage and internal status of the tourist site assets (e.g., ticketing machines, automated gates, etc.)

Scenario 2

  • Data gathered will be used to develop AI (ML) models to be able to detect and predict any abnormalities or potential component failures.
  • In the case of MV data, we focus on visible defects/issues/etc.

Scenario 3

  • Insights generated will be provided to the operations teams to take the necessary actions (e.g., repairs, maintenance, component replacements, etc.)
  • Maintenance schedules can also be updated in real-time, and parts can be ordered for timely repairs.
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Expected benefits

  • Ensure availability of assets to deliver uninterrupted service
  • Improved planning for operations teams

Note: 

iconAI – Artificial Intelligence

iconML – Machine Learning

iconMV – Machine Vision​

iconSME – Subject Matter Expert

iconP&ID - Piping and Instruments Diagram

iconGHG - Greenhouse Gas

iconIT - Information Technology

iconOPAF - Open Process Automation Forum

iconOT - Operational Technology

icon

Key value created

  • Fully operational tourist site to maximise revenue opportunities

Email us at:

enterprise@digital-nasional.com.my

Phone number:

0123456789

Potential

icon

How 5G-enabled digital solutions can help

Collect data from all major tourist attractions into a single data platform and generate insights on consumer behaviour and historical spending to provide highly personalised end-to-end visitor experience.

Data flow

Step 1: Devices

Step 1: Devices More Information
  • Cameras/Sensors collect data
  • Making sure that we collect data at all sites: Fix the data to be gathered + formats

Step 2: Connectivity

Step 2: Connectivity More Information
  • High-resolution image and video data transferred over 5G
  • Access through mobile app made possible by 5G

Step 3: Edge Compute

Step 3: Edge Compute More Information
  • N/A

Step 4: Cloud Compute & Storage

Step 4: Cloud Compute & Storage More Information
  • All data and content owned and stored in enterprise storage of relevant tourist attractions/organisations such that it is easily accessible for future reference by various systems
  • Align standards between sites and companies

Step 5: Applications & Services

Step 5: Applications & Services More Information
  • MV/ML applied to identify demographics (e.g., age, gender, etc.)
  • AI is used to track consumer behaviour, spending habits, interest, etc.

Step 6: Inform Decision Makers

Step 6: Inform Decision Makers More Information
  • AI generated insights provide predictions of emerging trends for specific products or attractions to plan accordingly

Step 7: Support Decision Making

Step 7: Support Decision Making More Information
  • Insights into marketing and infrastructure investment decisions

Application logic

Scenario 1

  • Cameras deployed will gather high resolution images and video files of tourists within the vicinity.
  • Sensors to track:
  • Tourist habits and preferences
  • Congestion levels for heat mapping
  • Data gathered from the use of mobile apps of purchases, bookings, views, etc.
  • Other relevant data to be gathered.

Scenario 2

  • Vast amounts of data files will be transferred in real-time to be processed by AI which analyses and tracks demographics, purchases, etc. (e.g., age, gender, etc.)
  • AI/ML-enabled analytics are used to detect tourist traffic and identify locations at which crowds are formed as well as identifying tourism spending habits.

Scenario 3

  • Real-time generated analysis provides management with actionable insights for better future planning such as:
  • Product placement at key crowd attractions, with recommendations of POIs
  • Investment opportunities to increase revenue streams
  • Adapt attractions to better suit specific demographics
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Expected benefits

  • Potential with increased sales of merchandise with strategic product placement
  • Tourist data provide insights to design strategies to increase duration and spending during visits

Note: 

iconAI – Artificial Intelligence

iconML – Machine Learning

iconMV – Machine Vision​

iconSME – Subject Matter Expert

iconP&ID - Piping and Instruments Diagram

iconGHG - Greenhouse Gas

iconIT - Information Technology

iconOPAF - Open Process Automation Forum

iconOT - Operational Technology

icon

Key value created

  • Increased revenue through data-driven insights and planning

Email us at:

enterprise@digital-nasional.com.my

Phone number:

0123456789

Potential

Cross-industry solutions

Autonomous robots and aerial drones can traverse harsh and dangerous environments and reduce hazard risks for human workers. Such technology will provide enhanced monitoring and safety upkeep for facilities. They can be fitted with various sensors geared towards the purpose they are meant for and by using 5G, we can deploy them in real-time whereby the data collected can be sent directly to an AI application for investigation and immediate further action.

Wearable technology allows security and medical personnel to conduct background and health checks efficiently. Of course, they have a much broader focus and can be used in many different industries where clothing has been enriched with wearable technologies. Wearables are also able to collect extra information for a 5G-enabled digital service.

Sensors are crucial for capturing real-time data and insights and pave the way for more informed decision-making. Sensors will be the data collection point for every 5G-enabled digital service and therefore will have to cover a broad spectrum of types of information to be collected and the way they are connected to the DNB 5G network.

XR is set to take work and play to the next level with cutting edge technology never seen before. These devices have the potential to boost productivity and enhance entertainment, changing the way we experience our reality through digital transformation. There is an increasing broad spectrum of devices available for both consumer and enterprise markets, making it increasingly important for each user experience.

DNB Ecosystem

Disclaimer of Endorsement

All information provided on potential 5G-enabled solutions and potential vendors is provided for information purposes only and based on our awareness of the available 5G-enabled solutions and potential vendors in the market. It does not constitute endorsement, recommendation or favouring by DNB. It is your responsibility to verify and evaluate such 5G-enabled solutions and potential vendors. DNB is not an agent or legal representative of any of such 5G-enabled solutions and potential vendors, is not associated or endorsed by such potential vendors, has no authority to act on behalf of any such potential vendors, and will be an independent party if you enter a business relationship with such potential vendors. Third party links included are for convenience only and are not under DNB’s control. DNB does not assume any responsibility or liability for your use of such third-party links.

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