Inability to deliver differentiated experience at event and tourist sites
Sequence Number
2
Industry
Tourism
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How 5G enabled
Immersive and exciting experience with 3D overlays with interactive AR/VR and holographic images at the site.
Data Flows
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Devices
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Description
AR/VR headsets at the site
Cameras/Sensors at various locations
Images available from other sites
Use professional staff to deliver content
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Connectivity
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Description
5G’s high bandwidth and low latency enabling better experience
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Edge Compute
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Description
Certain content could be stored at the edge
Time critical interactive running on the edge
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Cloud Compute & Storage
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Description
All data and content owned and stored in enterprise storage of relevant tourist attractions/organisations.
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Applications & Services
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Description
AI (MV) applied to images received
What MV to be applied still to be agreed
What ML to be applied still to be agreed
MV data OpenXR-enabled
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Inform Decision Makers
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Description
Real-time realistic AR/VR recreation of historical sites, live stream events, etc.
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Support Decision Making
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Description
Immersive engagement with a tourist attraction
Application Logic
Description
Depending on the tourist site, tourists will be handed a AR/VR headset or could use their 5G mobile devices to download the Immersive Tourism App.
We need to set standards for sites to adhere to so they will be made visible via the XR interface.
Description
Computer vision-enabled accurate tracking of objects using cameras or sensors on the 5G mobile device or AR/VR headsets.
Sightseeing activities can be gamified with AR, engaging tourists through key touchpoints.
Description
AR/VR can deliver 3D immersive experiences such as live-stream tours at festivals, virtual walking tours, and exploration of famous attractions such as historical digital worlds (e.g., era of dinosaurs etc.)
Tourism can be gamified (e.g., in collaboration with partners) at sites to deliver exciting and interesting visits.
Expected benefits
New and differentiated experience for visitors, attracting more traffic and revisits
Remote tourism to encourage visits to physical sites
Opportunities for highly personalised advertisement revenue streams
Key value created
Increased revenue with new and different experiences