Loh leads the Consumer Business division and strives towards achieving Maxis' ambition to be the leading integrated telco in Malaysia.

He joined Maxis as the Chief Marketing Officer in August 2021. Prior to Maxis, he worked with Digi, where he held various senior positions within the Sales and Marketing Division for 12 years. Before Digi, he was with PT Mobile-8 Tbk Indonesia and PricewaterhouseCoopers Malaysia.

He has over 20 years of experience in the telecommunications industry with a proven track record in building prepaid and postpaid businesses for the consumer segment. He has also led major transformation programmes in digitalising customer journeys and modernisation of sales and distribution in recent years.

He received his undergraduate degree from Monash University and is a Chartered Accountant in Malaysia.